It was very much from this… I didn’t have this language back then, but this diet culture perspective. And I was looking at it through a different lens because I was starting to talk to people and I was seeing the way that classes were being marketed. And then after working in the industry, I started to lose those glasses. I started working in this industry because I was like, I wanna help people.Īnd I was like, fitness, it helps people. And I think my social media really started to take off because as I was working in group fitness, I like to say I had these kind of rose colored glasses on when I started working in the fitness industry. So I was teaching classes starting to privately train clients and I started my own social media account where I would just post workouts and healthy recipes, that kind of thing.Ĭuz that was what we did back in the day. TikTok was not even a thought yet, you know? And everyone was saying at the time, for fitness, like you need to have an Instagram account like that is where you wanna be. And it was like 2013, 2014.Īnd this was like the early days of Instagram. I was working as a group fitness instructor actually. I started my own social media account back when I was an early trainer. MIRIAM: Yeah, I mean, social media is pretty much how I grew my business, especially in the early stages. Take us back to those early days and how you built that platform on social. So it’s fitness without the diet culture, without the shame and the guilt that we see perpetuating through so much of the fitness industry.ĮMILY: And when you started, social media was one of the biggest platforms that you built for yourself, and it was a lot of just you being on there talking about what you were doing. We operate both in person here in New York City, as well as virtually, and we offer personal training from a more inclusive, positive approach. MF Strong is a full service personal training business. I am the founder and head trainer at MF Strong. MIRIAM: Yeah, thanks so much for having me. Introduce yourself and tell us a little bit about your business. The easy parts, the not so easy parts, and the outcome, like already seen a return without any dollars invested.īefore we get to the good stuff. And then I wanna give our listeners that journey we went through together of getting you on Yelp. And so I wanna start by talking about that. You’ve grown your presence in other online forums and platforms. I’m really excited to dig in with you because you have an interesting journey and you’ve been running a business without leveraging Yelp for years. Let’s give our conversation a listen.ĮMILY: I am so excited to be here with you today Miriam. In this chat, Miriam and I talk about how she started and grew her business predominantly through Instagram, and then what the recent process was like to set her business up on Yelp, and how long it took to get that first client, without a single dollar invested. A group of female entrepreneurs who were awarded a year-long membership to the Luminary network and the chance to work with me and the rest of the Yelp for Business content marketing team to share their story, grow and scale their businesses and network with other strong female entrepreneurs. Today, I’m sitting down with Miriam Fried, the owner of MF Strong, and one of the 2023 Yelp and Luminary Fellows. Occasionally, I also talk to industry experts who have additional insights into things like customer experience, small business technology, or general advice for running a successful small business. In our discussions, we talk about lessons they’ve learned that can be used by other small businesses to improve their own reviews…and their bottom line. Behind the Review features conversations with business owners and customers who wrote one of their Yelp reviews. EMILY: I’m Emily Washcovick, Yelp’s Small Business Expert.
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