8/10/2023 0 Comments Boxee samsung![]() In the end, the closure of the PX project may also be part of a bigger move within Samsung to reassess its U.S.-based operations and concentrate on a few key revenue-generating initiatives, something that already led the company scale back on its media service initiatives and lay off staffers for its Milk Music and Milk Video apps. Multiple sources mentioned internal politics as one of the main reasons PX ended up on the chopping block. The project was “highly controversial,” said one source, and it faced significant resistance from Samsung’s Korean executives, who were wary of a product developed out of their reach in the U.S. PX also faced significant internal pressure. But many services are notoriously protective of their app experience, and unwilling to let anyone else in the driver’s seat. Samsung wanted to directly integrate content into its guide, taking away the need to switch from app to app to watch videos from different sources. One reason for the delays was that discussions with content partners didn’t go as planned. However, the project didn’t come together in time, and executives decided to postpone shipment to later in 2015, only to further postpone it to 2016 a few months later. Samsung at one point planned to bundle the tablet with 2015 smart TVs, and aimed to launch the product at CES in Las Vegas this past January. However, the work on PX hit a number of roadblocks along the way. Samsung kept the team in a separate office in New York, shielding them from other divisions within the company and even keeping some of the developers working on Samsung’s smart TVs in the dark about the nature of the project. Some of this growth was fueled by smaller acquisitions, which included the online video startup. Samsung acquired Boxee’s assets and team two years ago after the startup had run out of money. The PX team initially got significant resources from Samsung, and was able to grow its headcount from around 40 to close to 100 employees, according to a source. Samsung is buying Boxee - an Israeli firm that makes media streaming devices. ![]() PX was being built by the team behind Boxee, the startup best known for the Boxee Box media streaming device. Ximon vod app, voor Samsung smart tv iptv smarttv. “It was a very bold initiative,” said one source with knowledge of the project. The plan was to not only replace the traditional remote control, but also reinvent how consumers discover and watch content with smart TVs. The company planned to include the tablet with all of its higher-end TVs in the U.S. Samsung was also looking to partner with a number of streaming services, and even pay-TV service operators, to include their apps and content on the tablet. Something that wasn’t running dozens of other apps, but be custom-built as a next-generation remote control. The difference was that Samsung wanted to build a communal device that wouldn’t be controlled by just one family member, but reside on the coffee table. That TV manufacturers might buy up some of the streaming services seemed like a likely next step for both parties.In a way, it was similar to Google’s Chromecast streaming stick, which lets users launch videos from their mobile devices. Samsung’s only similar products come in the form of its Android TouchWiz interface and the smart TV interface it uses perhaps a Boxee-like service that provides streaming video and integrated DVR service synced across smartphones, tablets, computers, and TVs could give Samsung’s products a competitive edge. ![]() Samsung has confirmed the purchase but not the amount and has given no indication of how it intends to put Boxee or its developments to use. Last October Boxee added cloud DVR storage as well as a live TV dongle that can grab antenna channels, but the company has still struggled to find funding recently. Although Boxee’s hardware and services were met with initial excitement, they have failed to gain as much traction as Roku and Apple TV. The price Samsung is paying matches the totality of the funding Boxee has received since 2008. The acquisition will likely bolster Samsung’s own proprietary smart TV platform and augment the cable and console services that its televisions feed to living rooms. Samsung has acquired the video streaming service Boxee for a reported $30 million, according to reports from AllThingsD and The Marker. Boxee's box is not what Samsung is after.
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